Can you give ideas for optimizing a real estate app? The function would depend on what and who the app is for. That is quite a good deal of applications, isn’t it? Sounds like a great news for all smart gadgets users out there, but not as good for app developers. We understand exactly what mobile users search for in the App Store and Google Play because our technology has a proprietary index of data that is specific to mobile & and all major app stores. Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization. Is search term in Keyword Planner useful for selecting keywords for app stores? Google’s keyword planner does tell us about the monthly searches and competition for a certain keyword, however, the data provided by it is unique to the keyword’s performance over the search engines and not on app stores. The Essential App Store Resources List – Apple App Store and Google Play Store.